

The world’s first charging and data transfer cable of its kind! Organizing your cables has never been simpler or more addictive. Simple to use and ingenious, SuperCalla will meet all of your OCD needs. Our “automagic” technology holds the SuperCalla cable in a neat and tidy shape while remaining fully functional and extendable. Our patent pending design provides easy storing, fast charging, and organized traveling all in the palm of your hands—you will never want to put it down!


















Warning! This is not a toy for children! Keep out of reach. Suggested for ages 15 and up.
Coil, snap, uncoil, repeat. During our brainstorming sessions we could not put SuperCalla down. The snapping of the magnets and coiling of the cord was satisfying and extremely addictive. We quickly realized that we were fidgeting with our cables for fun as much as they were charging our devices. We cannot wait to see all the designs our supporters come up with! Please keep in mind, this product is not only plugged into an outlet when charging, it contains magnets as well. Please be cautious and keep out of reach of children. We suggest the use for ages 15 and up.




Supercalla is as functional as it is aesthetically pleasing. Our cables are up to speed. SuperCalla is rated for fast charging, data transfer, and it is also compatible with wireless fast charging technology. SuperCalla cables are also made to last. They’re reinforced with our flexible, protective silicone tubing and made with premium, high-grade materials. Last but not least, our cables are compatible with nearly every phone or device in your arsenal! Let’s get charging together!


Our team researched charging cable standards and what goes into the same cables that come with your devices. Not so we could duplicate them, but so we could make them better! We tested hundreds of cables, connection types, magnets and silicone tubes ensuring our cables have superior quality while meeting USB requirements and international safety certifications.






Not only are we a father-son and father-daughter duo—we are all related! Combining all of our knowledge was a no-brainer. Together we have a combined total of over 100 years of experience in business operations, engineering, project management, product design and development, process engineering, supply chain management, digital marketing, and entrepreneurship!


We used our phones to film and shoot the entire campaign, and we used our SuperCalla cables to keep us charged up and to transfer all of our footage and images!